Falls pose a significant threat to the senior population. The Centers for Disease Control and Prevention says someone age 65 or older suffers a fall every second of every day in the United States. This makes falls the leading cause of injury and injury death among this demographic. The National Council on Aging says one in four Americans fall each year. In fact, the NCOA notes that falls result in more than three million injuries treated in hospital emergency rooms each year, including more than 800,000 that lead to hospitalization. The financial toll of falls among older adults also is significant, and estimates suggest falls will cost $101 billion annually by 2030. That cost is only expected to increase as the population ages.